When you’re starting in business, or thinking about it, you might get stuck wondering where you are going to find customers. Making sure you grow your business and reaching the community is important, especially when you are new!
What holds most people back is they fear having to buy advertisements or that they have to beg their friends to buy or support their product. You probably even know a few people like this, shamelessly pushing their business on Facebook right now.
It doesn’t have to be like that! In fact building and creating a loyal customer base is simple. And it all starts with your relationships – not your product and not your advertising.
For years my business operated off personal referrals and testimonials. In fact, for the most part we still do!
Our sales teams wear t-shirts or badges that say stuff like, “Ask how I get paid.” And you know what, it worked. People would stop them in the street and ask them. My sales team focused on generating a relationship with that person NOT with selling them. It cost us nothing.
When you’re just starting out, you may feel a little overwhelmed so here’s how to start the personal referral chain and generate business all for free!
1. Make a list of everyone you know! You have no idea how many people you come in contact with daily that you have influence over. It could be the bank teller, your hair dresser, or your best friend. THOSE ALL COUNT. So write them down on this list!
2. Focus more on your relationships with people than about your products. An easy way is giving referrals first. If you have an acquaintance who is selling a GREAT product, let your circle of influence know. Likely, that acquaintance will do the same for you in return. Even giving personal referrals for friends who are looking for work can only ever come back to benefit you.
3. Remember to keep your personal list updated. Everyone you meet should go on that list so you are always adding to your list of resources. And if you can, keep it personalized! Write down birthdays, kids names and ages, wife’s name, special events. Don’t fake the relationship, be real about it and let them know you actually care about them – not their money.
Look, if you have no customers or no job opportunities it means one of two things. Either people don’t know you’re out there, or they know you are there and you don’t have a good relationship with them and they don’t care to work with you.
Imagine if everyone on that list you made was willing to work with you, can you imagine the doors that would open for you?
Start the cycle of referrals by sharing today’s Daily Thought, and leave your comments.
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