What would you say if I told you you are wasting one of your biggest assets? You’d probably want to know what it was! You see, every human has a circle of influence. In fact, the average person knows 2,000 people by the time they are 20 years old.
That means every day you have the power to influence thousands of people just by stating an opinion, sharing life experiences and recommending other businesses.
You can choose to ignore your circle of influence, like the majority of people do. Or you can utilise this resource to build your business, find a job, look for a date or expose your product or service.
I imagine you’re reminded of a few slimy “friends” you once had on Facebook who wouldn’t stop pushing their business in your face until you were so exhausted you finally “unfriended” them. But that isn’t what I mean. You can utilise your influence without resorting to shameless self-promotion.
What I am talking about is creating a mutually-beneficial relationship. How many times have you heard an acquaintance, friend or family member express a need for something? They’re looking for a hair stylist, they just put their house on the market… etc.
What you do is become a connector. Help your friends fill their needs! Know someone who is recruiting and another person that is looking for a job? Refer your friend.
I’m a firm believer that what you hand out, you will get back. So when you give referrals, who do you think is the first name they will think of when referring within their circle of influence? Becoming a resource for your friends not only increases your value, but it’s essentially setting up free advertising for yourself. Not only that, but you are helping the people in your life and strengthening those relationships.
Marketers are always trying to get to your list. Think of it this way – Abercrombie isn’t about getting YOU to buy their clothes. They are about getting you to advertise for them. That’s why they put their label on the outside. You are advertising their clothes to your circle of influence. So if these marketers find your list so valuable, why don’t YOU use your own list???
Building a list and using the resources that are right in front of you will open so many doors and opportunities: jobs, loyal clients, better relationships and more! You should be consistently building and adding to your list of resources.
Start asking “Who do I know?” You’d be surprised by the number of people you actually know and the possible resources you are wasting.
Thats it for today, build your list, talk to 5 more people and ask for a business card or phone number, and of course give your out too.
I encourage you today to get these principles working in your favour. Don’t leave your success to chance — follow the laws and create your dream life!
Activate that circle of influence today and please take a minute to pass this message along to your friends, family and colleagues today. You never know who desperately needs this guidance and direction for their lives, so share this on your social media sites, print it out and pass it around or simply forward this email. Please retweet this.
This is your life – make it count.
Follow me at: @FinPeaceUK @AndrewChenery @BHPGardenDesign